Address: http://www.whateverittakes.org

Current Membership: Over 23,000

21st Century Leaders is a global charity initiative with a high profile celebrity ambassador programme.

The inspiration of Charlotte di Vita MBE, 21st Century Leaders provides celebrities from the worlds of music, sport, film and fashion with an umbrella to raise awareness for a range of charities around the world.

As part of the project, 200+ 'leaders' provided artwork and a message of hope for the 21st Century. The artwork has been reproduced on a range of merchandise including wristbands, t-shirts, plates and mugs.

• Co-ordinating contributors from around the globe
• Managing an ever-changing, ever-growing set of requirements
• Providing hosting to serve a million simultaneous visitors
• Respecting the organisation's need for cost-effectiveness

Wristbands are available for purchase via the whateverittakes.org website, developed by IME Design. IME are proud to be part of the 21st Century Leaders project.